What it is
Promotional calendars tend to carry over from one year to the next, so the same offers run whether they earned their space or not. Linkube forecasts uplift and cannibalization for each proposed promotion, checks that replenishment can cover the volume, and scores the calendar before it is locked. After the event, actuals flow back so weak mechanics get retired.
What you get
- Uplift and cannibalization forecast per offer
- Promotion stock requirements sent to replenishment ahead of the event
- Calendar scored on incremental sales and net margin
- Weak mechanics identified from post-event actuals
How it works
- 01
Assemble the promotional calendar with offers, mechanics, dates and scope
- 02
Simulate uplift, cannibalization and stock needs for each candidate offer
- 03
Confirm the calendar, brief stores and compare event actuals to forecast
Works well with
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Book a working session with our team and we’ll map Linkube to your planning and risk workflows.