Linkube for Health, beauty & hygiene
Plan promotions and production for fast-moving consumer goods.
Your reality
In these categories the promotion calendar, not the baseline, sets the shape of demand: a single retailer event can pull weeks of volume forward. Portfolios run to thousands of SKUs, with relaunches and packaging changes constantly resetting sales history. Components arrive on long lead times, so a promo plan agreed late is a supply problem by the time it reaches the factory.
How Linkube helps
- Promotion volumes agreed once and visible to supply
- Forecasts that carry over across relaunches and pack changes
- Trade deals evaluated on margin, not volume alone
- Component buying aligned to the promotion calendar
Relevant solutions
Ready to see Linkube on your data?
Book a working session with our team and we’ll map Linkube to your planning and risk workflows.