Price optimization

Set and adjust prices to balance margin and volume.

What it is

Transaction logs already contain the price response of every item: how demand shifted after each change, which lines carry pricing power and which do not. Linkube estimates elasticity at item-location level from that history and recommends base, promotional and markdown prices within the rules a category team sets. Managers review exceptions instead of maintaining thousands of price points by hand.

What you get

  • Elasticity estimated per item and location
  • Price rules enforced across channels automatically
  • Markdown timing tied to remaining stock cover
  • Exception-based review replaces manual repricing

How it works

  1. 01

    Build elasticity models from transaction history, competitor prices and stock positions

  2. 02

    Generate recommended prices under margin, rounding and price-family rules

  3. 03

    Push approved prices to stores and e-commerce, then measure realized results

Works well with

Ready to see Linkube on your data?

Book a working session with our team and we’ll map Linkube to your planning and risk workflows.

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